A highlight of the winter racing season, there is an electric atmosphere at Cheltenham and this is the official start to Sloaney Season.
What to expect at the Cheltenham Festival
The Festival™ at Cheltenham is the ultimate fixture in the jump racing season. The Cheltenham Festival sees the finest horses, jockeys, owners and trainers battle it out for the highest racing honours. There is over £4.1 million of prize money up for grabs and the Gold Cup on the Friday is the most prestigious race of the meet.
It features several Grade I races including the Cheltenham Gold Cup, Champion Hurdle, Queen Mother Champion Chase and World Hurdle, held over four days.
Ladies Day takes place on the Wednesday. It attracts a number of stylish entrants and the theme changes each year. Stay tuned to Sloaney Season to find out what you should wear to be in with a chance of winning some amazing prizes.
Members of the Royal family often attend, including locals Zara and Mike Tindall. The Duke and Duchess of Cambridge have also been seen in the crowd. Singers are often spotted, including the likes of Lily Allen and sports personalities such as Alex Ferguson.
Event hotspots and hospitality
The Guinness Grandstand is very popular and normally packed throughout the week. The Final Flight bar is also a get place to go after the racing ends and there is live music until 7.30pm. Sloaney Season has bespoke hospitality packages available. Find out more by emailing firstname.lastname@example.org
Did you know
More than 260,000 people pass through the gates over the four days at The Festival.
The meet is enormously popular with Irish visitors and many travel across the water for a week of racing and partying.
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Cheltenham is all about trilby hats, feathers, fur and tweed. This is not the place for Ascot-style attire. It can be really cold, so make sure you wrap up warm. There is no strict dress code that you have to follow but gentlemen normally wear suits and ladies will don chic winter outfits.
Cheltenham Racecourse is located in Gloucestershire and the postcode is GL50 4SH. Many people drive and the M5 motorway is a popular approach. However, traffic can be slow and there is the option to take a train or arrive by helicopter. Cheltenham Spa is the closet station and you can get a train from Birmingham and London, followed by a 10 minute taxi ride.