Look Mate London

Royal Ascot 2018: New style guidelines mean that socks rule this summer

This Season, new guidelines from Royal Ascot stipulate that gentlemen attending the races must wear socks in the Royal Enclosure.

Any men attending Royal Ascot could be refused entry to the Royal Enclosure if they are not sporting a pair of socks. Leading sock label Look Mate London is on hand to add some flair to your footwear wardrobe. Look Mate has an array of luxurious, organic combed cotton socks to choose from to suit your style and individual taste. From celebrated New York design team PLAYLAB INC’s ‘Socks and Sandals’ design featuring rows of socks worn with pool sliders, a tongue in cheek take on this classic summer pairing, to the more flamboyant London Town socks by famed designer Yoni Alter, Look Mate have something for all tastes and occasions.

Look Mate London

As a London founded and based brand, Look Mate’s socks celebrate both the pageantry and iconography of their home city. In homage to the Queen and the Royal Family, race goers should look to Look Mate’s innovative Queen’s Guard socks which feature a guard on the ankle with two smaller guards pictured on the base of the foot. For art lovers, Benjamin Craven’s Hayward Gallery socks are inspired by the recent re-design to this London landmark and make the perfect sartorial choice for Ascot.

With each pair of socks priced £12, shop online today at www.lookmate.co to choose your Ascot socks.


Read our essential guide to Royal Ascot 2018